@ BDA Creative we were asked to take part on the new Disney XD Channel Rebrand Pitch;
‘Anything is possible’ sums up the XD channel brand brilliantly.
It implies endless possibilities where imagination can run wild. A place where the usual doesn’t exist and weird combinations, absurd scenarios and objects aren’t fully explained. We’ll create a world, a ‘behind the scenes/under the skin’ of XD, to frame and link to the shows, online and gaming propositions. The space is a collection of impossible contraptions. It is an impossible Willy Wonka-esque setting that’s more bizarre and wonderful with a distinct XD tone. It should be seen as a place where the absurd happens; where the rules aren’t followed, and anything is possible.
Concept and style frames developed at BDA Creative, 2013.
Art Direction: Nicholas Bentley
Producer: Jasmin Malam
Design, 3d modeling, Output: Matteo Del Nero, James duddy