Fine Living Channel

We @ BDA Creative made the factual lifestyle channel Fine Living which shows viewers how to attain the finer things in life in a fun, entertaining way without it costing the earth. Using the distinctive colours of the five key areas of interest - red for Cuisine, yellow for Wellbeing, blue for Travel, pink for Style and green for Home - our creative gives central importance to the Fine Living logo by placing it at the heart of our Fine Living universe where all our favourite things come together across all idents to specially commissioned music. Using simple and stylish graphic animations the bold genre colours also appear through all of the channel’s on-air OSP design system and also in the off-air elements including billboards, magazine ads and on-line digital banners. My role in the project: OSP, Bumpers, Menu Pages, Lowerthirds, Straps and grading on Idents.

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