We have been contacted by our friends at Prophet to create the new Abu Dhabi logo in 3d.
This would be showcased in Abu Dhabi city across digital, prints, billboards and conferences.
Each letter of the logo represents a feature of Abu Dhabi’s culture, history and tourism values.
Client: Abu Dhabi Council
Agency: Prophet
3D and Motion Direction: MDN
Initial RnD: modelling letters, volume mesher and the Louvre pattern exploration
The Louvre pattern:
The 3 routes: Restore, Excite, Inspire.
RnD and final execution: RESTORE.
This concept showcases the beauty of Abu Dhabi’s diversified nature.
Excite RnD and final execution: EXCITE.
This concept was created to highlight Abu Dhabi tourism’s hotspots.
RnD and final execution: INSPIRE.
This concept is about Abu Dhabi’s history and cultural features.