Genentech Visuals

We have been asked by the fellas from Lively to work on the Genentech event visuals for the 2nd year in a row.

This time the event was about cancer research and our challenge was to recreate a serie of striking visuals to accompanying the event’s hosts and speakers.
The event set off in San Francisco, March, 2018.
Here is a breakdown of the projects including all of the creative development proposed to client.

Ident 1 style frame

Completing the puzzle, in a similar way of having the cells finishing their assembling.

Ident 2 style frame

A brain to be featured as a nest for our cells. The cell that was meant to animate out is finally represented via a low-poly style bird that gets into the bird look only once settled inside the brain.

Ident 3 style frame

A seaweed lookalike form to represent the organic element of the cured cells. The idea was to have it almost sleeping while reacting once other cells are getting closer to it.

Alternative treatment featuring the 4 symbols :