Style frames created for the promo ‘Griezmann Origins’ for BR / Puma and ‘The Rise’ film.
Brand : Puma
Client : Bleacher Report Uk
Design and animation : MDN
I decided to workout a glitchy and colourful treatment for the whole serie of Griezmann Origins films. The idea was to stay close to Puma’s style approach (glitchy and urban) while adding a bit of action with the use of bold and saturated colours and quick-paced transitions within the content.
The glitchy effect became then a proper image distortion that distinguished each piece. Almost like a refresh of the classic VHS film look.
Final board presented to client before getting into the whole animation stage.