We were asked by our friends from Itch to take part on the visuals for the upcoming 2017 Conference of Pharmaceutical Companies based in USA. Genentech was the team that contributed so far to most of the biggest results in pharmaceutical progresses done in the past years.
The idea was to bring to life the progress concept throughout a serie of striking visuals represented by a CG based environment where contaminated cells are being cured.
The visuals were broadcasted in June at the NMM Conference.
Art Direction: Itch, MDN
Design & 3D Animation: MDN
Sketches, Storyboard and ideas development
Style frames and suggestions for look&feel to client